To launch Rogers' Video Calling feature, we made large decals of cellphones and placed them where people spend lots of time scrutinizing their appearance - on mirrors in the bathrooms of restaurants, bars and clubs in downtown Toronto.
"Look your best. Video Calling is here."
Advertising Agency: Publicis, Toronto, Canada
Creative Directors: Tim Kavander, Bill Newbery
Art Director: Kenneth Fothergill
Copywriter: David Savoie
Published: September 2007
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