Friday, February 22, 2008

Fish and eat from your mobile



Recently in Japan, there is a new fishing game created by FIT (a Fukuoka-based system development company) and a local seafood wholesaler. This fishing game, called “Ippon Zuri” (which means “pole-and-line fishing”), allows players to catch a virtual fish and have the real-world equivalent delivered to them.

This is how the game works. Players use the phone keys to cast bait to promising-looking fish in the game’s virtual waters, which include sea bream, crab, and other seasonal fish. When a fish takes the bait, the player is sent to a slot machine screen. If 3 numbers line up appropriately, the virtual fish is hooked and reeled in. A message is then relayed to the wholesaler, who picks up the real-world equivalent from the local seafood market and delivers it, whole and raw, to the player’s doorstep.

The game is open to Fukuoka-area NTT DoCoMo users who register at the Ippon Zuri site and pre-pay for the games (1,000 yen for 3 games) using Edy electronic money.


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