Jaime Hayon's flamboyant style has won over even hard-nosed minimalists, while his willingness to try his hand at most things has companies fighting to get him on board. His installation for Bisazza at the Milan Furniture Fair was the talk of the town, as were his products for BD Barcelona, his ceramics for Bosa and his complete overhaul of Lladró porcelain.
An apprentice to Shiro Kuramata and Issey Miyake, Yoshioka set up on his own in 2000. He’s behind the Issey Miyake shop in Tokyo, as well as exhibition space for Miyake, Hermès, Muji and Peugeot. While his furniture for Driade is acclaimed, it was his design of Moroso’s showroom in Milan this year, incorporating work such as his 'Panna' chair, that got the cognoscenti going. Yoshioka won the Best Furniture Designer!
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