The American Beverage Association said an agreement with the American Heart Association and the William J. Clinton Foundation had cut shipments of full-calorie soft drinks to schools by 95 percent since 2004.
The agreement's guidelines allow 100 percent juice drinks, low-fat milk and bottled water in elementary and middle schools, and diet beverages and calorie-capped sports drinks, flavored waters and teas in high schools. As a result, the average high school student purchased just half an ounce of full-calorie carbonated soft drinks per week in the 2009/2010 school season. This is down from more than 12 ounces per week in 2004.
The US Center for Disease Control and Prevention reported in October that a median of 63 percent of schools limited carbonated soft drinks in 2008, compared to 38 percent in 2006. What a great accomplishment. We only hope that 100% of schools will put kids' health ahead of profits sooner rather than later!
Source: msnbc.com
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